SYNTEZA [Szkolenia - Konsulting]

Session no. 2

Building up one's own brand [authority] and the creation of the Company's image.

Beginning:

• "Follow-up" session consolidating the acquired knowledge and skills
  

- discussing the effects of actions taken by the Participants
- resources and competences - individual SWOT

• Ice breakers - games for building up the atmosphere and creative involvement
  

1. Supervisor's authority - why is it worth having it?

• The authority of power or the power of authority - different types and disparate approach to people
  

- enslaving authority: stems from the craving for power and excessive ambitions
- liberating authority: inspires people and enjoys their appreciation
- different results of stimulating employees' behaviour
- the key to possess the authority - perceiving oneself from the angle of events

• Authority building methods
  

- ingratiation - winning people over
- self-promotion - gaining trust for one's own competences

2. People - the most precious resource of the organization

• HR from the marketing perspective
  

- superior and subordinates as a brand
- the components of a brand: reputation, values, the knowledge about a product/service
- 7 innate values, in other words, what is important and what people want

• Creating favourable interpersonal relations in the organization
  

- conscious communication based on clear assumptions
- transactional analysis [reasons for and effects of specific behaviours]
- "difficult man - difficult situation" and looking for a compromise
- psychological territory - its significance for interpersonal contacts

3. Employees' attitude as the foundation for the Company's image

• The influence of the possessed knowledge about the Company on the creation of its external image
  

- the principle of openness and confidentiality, in other words, which information may be spread
- the way of acting in the event of a crisis

• "I am the Company I represent" creating a positive PR by employees
  

4. Future-oriented management

• Actions aiming at cooperation [proactive behaviour]
  

• Supporting employees' development on the basis of partner relations
  

- Coaching: assistance and  supporting subordinates in achieving defined goals
- Mentoring: discovering employees' potential and motivating them to action

5. Self-presentation: creating a positive image of oneself - skills training

• Individual presentations [training with a video camera]
  

• The analysis of the recordings from the practical perspective
  

- self-assessment
- feedback from the Participants of the training
- summary and instructions of the trainer conducting the session

Conclusion of session no. 2:

• Trainer's and Participants' summary
  

- "brainstorming" - how will I use the skills I have acquired?
- Success Cards - selecting tools to try out

• Individual consultations